Philippine Experience Caravans to roll out 2023 – Frasco

Philippine Experience Caravan 2023

Toneam Outoftown Blog Center ( – The Department of Tourism (DOT) on Monday officially launched its new outreach project, which will promote the country’s rich heritage, arts and culture through a series of caravans in the first quarter of 2023.

Tourism Secretary Cristina Garcia-Flasco launched “The Philippine Experience: A Caravan of Cultural Heritage and Art” at the Philippine Tourism Convergence Reception on Monday, with President Ferdinand R. Marcos Jr., First Lady Louise Araneta Marcos, Vice President Sarah Duterte, and senior officials and executives from various tourism industries.

Calle Crisologo, Vigan, Philippines, Ray in Manila via Wikimedia cc
Calle Crisologo, Vigan, Philippines, Ray in Manila via Wikimedia cc

“The Philippines has ushered in a new era of tourism, built on our cultural identity, our solidarity as a nation, and a renewed global interest in our nation’s products. Our shared tourism governance will successfully deliver on our commitment to what is possible. desire for a sustainable, inclusive and resilient tourism industry. Together, we will turn the Philippines into a tourism powerhouse in Asia,” said the tourism director, noting that since the Philippines has always been a top destination in the minds of international tourists, the DOT has a strong focus on tourism. The positive outlook for industry recovery and economic recovery has received numerous accolades from prestigious awards bodies and travel publications this year.

The launch of the caravan is part of a recalibration of a tourism product centered on the country’s “Philippineness” and its unique and defining cultural attributes as a nation.

The project will highlight the Philippine brand and identity in all aspects of the travel and tourism experience, which will promote the development of cultural tourism itineraries with a focus on heritage, culture and arts to enhance current tourism and domestic itinerary offerings, including food and gastronomy themes Experiences, pilgrimages and wellness, festivals, living culture and heritage, and arts.

It also aims to connect major destinations with lesser-known destinations and expand the country’s tourism portfolio to include sun and beach products, nature tourism, diving, food, education, health, MICE and farm tourism.

Frasco, a native of Cebuano and former mayor of Liloan Township, said the initiative was inspired by the province’s Suroy Suroy Sugbo, a tourism promotion and marketing strategy launched in 2008 by her mother, Gwendolyn F. Garcia, continued until this day.

The Director of Tourism emphasized that the campaign has successfully repositioned the province as a key destination not only for its white sand beaches and diving spots, but also through a large-scale community-based participatory cultural mapping program that has become an attraction for the underrated A tourist gem of a tourist destination. Towns and cities in the province record their natural and cultural heritage assets.

According to Frasco, the Philippine Culture, Heritage and Arts Caravan Experience is an extension of that concept, covering all regions of the country, and aims to “diversify the country’s cultural tourism offerings and enable opportunities for regions Equality, supports the protection of the nation’s heritage, artistic resources and assets, and instills pride and patriotism in the Filipino people through a greater appreciation of the nation’s heritage and heritage.”

During the show, DOT Regional Directors showcased the Cordilleras, Ilocos Region, Cagayan Valley, Central Luzon, South Tagalog MIMAROPA, National Capital Region, Local symbols and icons of Bicol, a glimpse into the Philippine Experience Caravan, Western Visayas, Central Visayas, o Eastern Visayas, Zamboanga Peninsula, Northern Mindanao, Davao Territory, SOCCSKSARGEN and CARAGA.

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Read: Food and History Tour of the Tagalog Region in the South

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